Winter Launch was an experiential activation that blended branding, interactive design, and curated environments to create a dynamic and memorable audience experience.​

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This event was a gallery-style exhibition of the work of Medium Design Collective, an interdisciplinary club at Cornell
University. It was designed to showcase projects from four subteams: incubates; designlab; curation; and experience. In addition to displaying models, posters, and artworks from the club, there was work exhibited from a variety of on-campus design-related organizations, and a number of design acitvities centered around the semester theme of digital coexistence. The experiential design included music, lighting, and decoration, in addition to a photobooth (pictured above). This event also served as a launch event for the club magazine.